Our Heritage

The seeds of Heritage Link Brands were first planted in South Africa at the first annual Soweto Wine Festival in 2005. More than 500 wines from 86 producers were showcased in the Johannesburg township, formerly the spiritual center of the anti-apartheid struggle.

The founders were inspired to create Heritage Link Brands after learning at the Soweto Wine Festival that people of color were grossly underrepresented within the country's and global wine industry. Today the company is the largest marketer of black-produced wine from Africa in the United States.

The Heritage Link Brands portfolio of award‐winning wines from around the world is available online, and in stores and restaurants nationwide.




African shore aerial view
Southern tip of Africa, where the Atlantic and Indian oceans meet.
Photo courtesy: WOSA